BRE IN A BOX by Digital Facade Texas Get the free kit
Free · DIY Edition

A business retention program you can start this week.

The do-it-yourself playbook for putting every business in your town on the map. One person, a spreadsheet and a printer. It is the way we first ran it.

Send me the box

Free for economic development corporations, chambers and cities.

Cover of the BRE in a Box: DIY Edition playbook
Packing list

What is in the box

Three files. Together they are a complete program your office can run with the team it already has.

1

The playbook

Sixteen pages. Everything we learned running it by hand.

  • The seven steps, start to finish
  • The 100-point rubric
  • A fix-it sheet for every line
  • Door, phone and follow-up scripts
  • What to report to your board
2

Scorecard and Tracker

A workbook for Excel or Google Sheets.

  • Type Y or N and the score adds itself up
  • Prints a one-page scorecard for the owner
  • Tracks every business and every visit
  • Counts your board numbers for you
3

Certificate template

For every business that reaches 90.

  • Add your logo once
  • Type the name, the score and the date
  • Opens in PowerPoint, Google Slides or Canva
Where it came from

An intern, a spreadsheet, Canva and a lot of hustle.

A couple of years ago we started a program in Elsa, Texas with no software at all. An intern looked up one business at a time, scored its Google listing against a rubric we built in house, made a scorecard by hand, and walked it to the owner's door.

We called it a digital facade program. A facade grant fixes the front of a building. This fixes what a customer sees on Google before they ever see the door.

This box is that program, written down so you can run it in your town. It is a great program no matter how you run it.

Daniel Rivera, CPM, CTEDFounder, Digital Facade Texas

The page of the playbook that tells how the program was first run by hand
How it works

The program is four moves.

Score itNine checks. One hundred points. Every business gets a number.
Fix itA short list of what is missing and a plain how-to for each item.
Track itOne sheet shows every business, every score and every visit.
Celebrate itAt 90 or above, the business earns a certificate from you.
The honest part

The manual way works. It is also slow.

The playbook shows you exactly where the time goes, so you know before you promise your board the whole town.

By hand, with this box

  • You look up each business
  • You score one at a time
  • You score again when you find the time
  • Owners wait for your visit
  • It depends on one person

With Digital Facade Texas software

  • Every business in your city limits is found for you
  • The whole town is scored at once, and again every month
  • Owners look up and fix their own listing
  • Certificates and board reports are built in
  • Anyone on your team can run it
See the software
Free download

Tell us where to send the box.

Fill this in and the downloads open on the next page. No cost. No commitment.

  • The 16-page playbook
  • The Scorecard and Tracker workbook
  • The certificate template

Use it and share it inside your organization.

Questions? bre@digitalfacadetx.com